The goal of the project, inspired by the One Tonne Life project (successfully concluded in Gothenburg), was to study and develop a business model to reduce the carbon footprint of a volunteer group of private citizens in three European cities (Uppsala, Berlin, Bologna).
In Bologna, financing regarded the phase to investigate the concrete possibility that the project would be viewed favourably by citizens.
To facilitate the conversion of the group of volunteers to a more sustainable lifestyle compatible with the environment, several local stakeholders were involved (LegaCoop, Caab, Confabitare, ANCE, University of Bologna) to assess their interest in participating in a future, potential implementation of the project.
Our activities in the project consisted of: scientific design, communication, accounting, organization of the kick-off meeting in Bologna, participation at the meeting in Uppsala (Sweden), finding the data necessary to develop the business model, participation in a workshop in Frankfurt on the active involvement of stakeholders in projects to reduce emissions, organization of a focus group to assess the interest of citizens in participating in the project, and publication of a questionnaire on the platform ‘Comunità della Rete Civica Iperbole’ [Iperbole Civil Network Community].