Bologna City Branding is a project promoted by the Municipality of Bologna and realized by Urban Center Bologna in collaboration with Bologna Welcome and with the partnership of UniCredit. The scientific coordinator of the Bologna City Branding project is Roberto Grandi (University of Bologna).

The Bologna City Branding Project aims at increasing the effectiveness of territorial marketing policies carried out by the Municipality of Bologna both defining the positioning that the city wishes to attain in a metropolitan dimension and identifying the most suitable strategies to communicate the narration of this positioning at a local, national and international level.
The desire for this action is translated into creating a specific identity for Bologna that is perceived by visitors and in which citizens recognize themselves.

The process steps:

• October 2012 - June 2013 The research
• July - October 2013 International competition to create a logo and a payoff for the city of Bologna
• December 2013 The international competition results
• December 2013 "is Bologna": the winning project
• December 2013 - January 2014 The exhibition and the awarding
• since February 2014 Definition and launch of communications strategy to communicate Bologna locally and in the world.

An indepth analysis is available at the notebook "is Bologna. City Branding Project", the second number of the Urban Center Bologna editorial series I Quaderni (available both in italian and english version).

The online platform www.ebologna.it gives an opportunity to produce one’s own low-resolution symbol and to share it on the various social networks.
For use for communicative goals and therefore for the creation of a high-resolution logo, an application for a concession is necessary.
You can contact: